According to @0xferg, Web2 games have relied for 10+ years on interruption marketing via Meta and Google, but Web3 reward programs can acquire players more cheaply and align player incentives, making them a more efficient growth channel. source: @0xferg on X, Sep 9, 2025. For traders, the takeaway is to monitor Web3 gaming projects prioritizing on-chain rewards as a primary user acquisition strategy, as positioned by the source, over paid ads referenced in the post. source: @0xferg on X, Sep 9, 2025.